What the Final Kia Soul MSRP Means

Photo Source/Copyright: Kia Media

The Kia Soul MSRP never needed a decoder ring, which is a big part of why the boxy little thing moved more than 1.5 million copies in America. One engine across the board, no cryptic build sheets, and a simple trim ladder meant you always knew what you were paying for when browsing the lot. Across its entire lineup, the MSRP spanned a tight window from $20,490 to $24,790 (excluding destination fee). That’s a narrow pricing spread most rival automakers take five or six trims to cover, but Kia managed to keep things clean and straightforward with just four.

The Floor and the Trim Ladder

The base LX set the entry line at $20,490 MSRP (excluding destination fee). It was basic, sure, but remarkably practical for a budget vehicle. Right out of the gate, you got an 8-inch touchscreen display, Apple CarPlay, Android Auto, Forward Collision-Avoidance Assist, and Lane Keeping Assist.

It rode on simple 16-inch steel wheels that cost almost nothing to replace when a curb won an argument, and those taller tire sidewalls actually gave it a surprisingly plush, forgiving ride on rough streets. If you wanted blind-spot monitoring and alloy wheels, a quick $500 technology package added them without breaking the bank.

Where S and GT-Line Landed

Stepping up to the S trim at $22,990 MSRP (excluding destination fee) made blind-spot detection standard equipment, bumped the touchscreen up to a 10.25-inch display with built-in navigation, and upgraded the steelies to standard alloy wheels.

Above that, the GT-Line ($24,090 MSRP, excluding destination fee) added sporty visual flair: 18-inch wheels, body cladding, SynTex seating surfaces, and a flat-bottom steering wheel.

Interestingly, the GT-Line sat below the EX trim rather than at the top of the lineup. It shared the exact same 147-horsepower 2.0-liter 4-cylinder engine as every other Soul, though an optional $2,400 technology package could stack on premium Harman Kardon audio, heated front seats, full LED lighting, and Highway Drive Assist.

The Top-Tier Variant

At the top sat the Soul EX for $24,790 MSRP (excluding destination fee). Unusually for a flagship trim, the EX was actually the most fuel-efficient of the group, cracking 35 miles per gallon (MPG) highway and 31 MPG combined thanks to its lighter 17-inch wheels.

It came standard with heated front seats, a dual-level cargo board with a cargo cover, and exclusive access to the $1,000 Soulmate appearance package.

The Full Sticker Picture

Every trim shared a mandatory $1,495 destination fee, keeping the overall sticker price easily readable:

• Soul LX: $20,490 starting MSRP (excluding destination fee) | 30 EPA Combined MPG
• Soul S: $22,990 starting MSRP (excluding destination fee) | 30 EPA Combined MPG
• Soul GT-Line: $24,090 starting MSRP (excluding destination fee) | 30 EPA Combined MPG
• Soul EX: $24,790 starting MSRP (excluding destination fee) | 31 EPA Combined MPG

Why You Can’t Buy a New One Anymore

Kia officially pulled the plug on the Soul lineup in October 2025. Production stopped that month, making 2025 the final model year, and no 2026 car was ever built. Sixteen years and roughly 1.5 million U.S. sales came to a quiet close.

The Soul went out as the very last new Kia you could drive home for under $21,000 MSRP (excluding destination fee). Kia stuck strictly to front-wheel drive because adding all-wheel drive would have pushed the price tag past the sweet spot where the whole pitch worked. Cheap, roomy, weird: it nailed all three.

What Sits in the Showroom Today

If you walk into a dealership today, the spirit of the Soul lives on across a few different models. The K4 Hatchback takes over the small-car, big-opening mantle with modern styling. The Seltos keeps the upright, boxy shape while offering all-wheel drive.

Meanwhile, the Niro handles hyper-efficient commuting. However, on the pre-owned lot, a lightly used, certified Soul remains one of the smartest budget buys around.